Tremain (seated below) holding a cup of coffee beans in Sacramento, California. Wholesale coffee prices are trading near a 50-year high because of shortages related to extreme weather and increased global demand. — ©2025 The New York Times Company
WHEN it comes to coffee, Thaleon Tremain has always tried to ignore what the market is telling him.
As the CEO and a co-founder of Pachamama Coffee in California, Tremain sells his specialty beans for more than what the global commodity price might dictate.
