Reorder in the world of coffee

Workers drying coffee beans at the coffee factory in Dak Lak province. — AP

LE Van Tam is no stranger to how the vagaries of global trade can determine the fortunes of small coffee farmers like him.

He first planted coffee in a patch of land outside Buon Ma Thuot city in Vietnam’s Central Highland region in 1995. For years, his focus was on quantity, not quality.