Jostling for powder

Cosmetic stores are the new toy shops for many tweens, TikTok shows. — Screenshot/TikTok

KIDS are now storming into beauty and skincare retailers, buying up products that were previously primarily targeted at adults.

At least that is what the online social media discourse has been buzzing about lately, with employees and adult shoppers complaining about the presence of young children in such stores, parents filming their trips to buy these products for their children and the children sharing videos of their intensive skincare regime.