An annual Christmas concert at the church in San Giovanni Lipioni, Italy. The tiny town of just 137 full-time residents in central Italy, which has one of the oldest average populations in the country, is hoping a marketing push will attract younger people. — ©2024 The New York Times Company
AS the travelling brass band ended San Giovanni Lipioni’s annual holiday concert with a rendition of Wham’s Last Christmas, the grey-haired villagers seated in the old church of the central Italian hill town gazed dotingly at the few young children clapping to the music.
“Today there is a little movement,” Cesarina Falasco, 73, said from the back pew. “It’s lovely. It’s different.”
Already a subscriber? Log in.
Save 30% for ads-free and full access now!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
