How Tourism Malaysia is building back the sector in the post-Covid era

Dr Ammar: 'With careful planning, ongoing efforts, and the gradual reopening of borders, we remain optimistic about the recovery and growth of tourism in Malaysia.' — MUHAMAD SHAHRIL ROSLI/The Star

FESTIVALS, endurance sports, food trails, hiking and heritage tours.

These are among the products that the government is banking on to bring the buzz back to the Malaysian tourism industry after Covid-19 lockdowns nearly decimated it says newly appointed Tourism Malaysia director-general Datuk Dr Ammar Abd Ghapar.