Media grad finds niche in healthcare marketing industry
WHAT began as a rejection became an unexpected career redirection for Nur Syahirah Shamsulbalkis (pic), who never imagined she would find her place in the healthcare industry.
Once aspiring to become a teacher, she now manages digital campaigns for clinics, hospitals and medical professionals, helping to shape their online presence.
“I was rejected by an oil and gas company because of my internship duration. I was desperately searching for an internship when I came across the digital marketing agency I’m with now. Funny enough, that random search ended up shaping my career path,” the 26-year-old said.
Navigating complex medical jargon was initially challenging, she recalled.
“My background wasn’t medical at all. There was a lot to learn – terms for treatments, conditions and procedures – but you gradually pick them up as you go. It’s a matter of asking questions and doing research,” she said.
Nur Syahirah, a media studies graduate, added that her early fascination with gadgets, computer games and digital platforms helped lay the foundation for her career in digital content.
She also credited her mindset as the key factor behind her growth.
What does a typical workday really look like?
Nur Syahirah: A typical day for me is very hands-on. In the morning, I start by checking client messages and following up on deliverables like graphics or videos for their social media.
I also check in with my team to see what’s on track and where they need support. A big part of my role as a team lead is problem-solving. Since many healthcare brands are now active online, the workload can be quite heavy. My focus is on making sure clients feel confident in us, and that my team feels supported.
What skills or mindset matter more than grades?
Nur Syahirah: Skills like communication, along with qualities like responsibility and a willingness to learn, are very important.
One needs to be proactive because the working world is very competitive. Besides, staying calm under pressure is important. Being organised also helps a lot, although that’s something one develops over time.
What’s more valuable than academic results is being open to feedback and always improving oneself.
What is one common misconception about this job?
Nur Syahirah: A common misconception is that account management is just about passing messages between clients and the team. In reality, it’s much more than that. We need to manage expectations, solve problems and make sure everything runs smoothly. We also monitor quality and ensure deadlines are met.
What is the most challenging and most rewarding part of the work?
Nur Syahirah: The most challenging part is managing multiple clients while also managing my team at the same time. There are always deadlines, feedback changes, and sometimes unexpected issues, so I have to stay calm and handle everything professionally while thinking and reacting quickly.
But the most rewarding part is seeing my team grow and deliver good results together. When a client is happy, especially when content performs well online, we feel proud too. It’s also very rewarding to know that I’ve supported my team and helped make things happen.
What advice would you give to students considering this path?
Nur Syahirah: For students interested in this field, most people in the industry come from backgrounds like marketing, communication or media, and many start as social media executives. But more importantly, you need to have a willingness to learn. Always ask questions and take the initiative to understand things.
This field suits people who enjoy teamwork and problem-solving, and who can adapt to fast-paced environments. It might not suit those who prefer working alone or avoiding pressure.
Overall, it’s a good career path if you’re consistent, adaptable and willing to grow.
*Individuals are featured in their personal capacity. Views expressed do not represent any organisation.
Ayesha, 19, a student in Selangor, is a participant of the BRATs Young Journalist Programme run by The Star’s Newspaper-in-Education (Star-NiE) team. This feature is part of a series highlighting young working adults who share insights into their jobs and offer practical tips on thriving in the workplace.
For updates on the BRATs programme, go to facebook.com/niebrats.
With the theme of the article in mind, carry out the following English language activities.
1 Work in groups to create a “Mindset Makeover” chart. Compare positive and negative mindsets by listing their traits. Identify the positive traits you already have and choose one negative trait you would like to change by the end of the year.
2 Make a list of strategies you use to cope with stress and pressure. Share your ideas with a friend and compare your approaches. What tips can you learn from each other?
The Star’s Newspaper-inEducation (Star-NiE) programme promotes English language learning in primary and secondary schools nationwide. For Star-NiE enquiries, email starnie@thestar.com.my.
