Pact on augmented reality learning partnership

(From left) Snap International Markets director Juan David Borrero, Nana, Pradeep and Faculty of Social Sciences and Leisure Management executive dean Prof Dr Neethiahnanthan Ari Ragavan exchange documents at the ceremony.

SNAP Inc. and Taylor’s University announced that they will partner to incorporate augmented reality (AR) learning in the university’s American Degree Transfer Programmes’ (ADP) curriculum, the first such partnership in Southeast Asia.

The collaboration aims to equip students with skills necessary to succeed in the digital economy.

Taylor’s University’s students will participate in Lens Studio workshops to learn how to create AR experiences on Snapchat.

Snap Inc. will also join the university’s industry advisory panel to provide advice and support on curriculum development to ensure its industry relevance and that it equips graduates with the essential skills required by future employers.

“As we prepare our students to take on challenges in the era of the Industrial Revolution 4.0, this collaboration with Snap will enable our students and academics to gain valuable exposure to new technologies and a competitive edge with employers.

“It is important that our students acquire the AR know-how and connections to the wider tech community, as our nation is looking to boost its digital economy.

“Currently, the Malaysian digital economy, on average, has grown 9% annually from 2010 to 2016 in value added terms, which is statistically faster than Malaysia’s overall GDP growth,” said Taylor’s University deputy vice-chancellor and chief academic officer Prof Dr Pradeep Nair.

Snap is a leader in Augmented Reality and has been investing heavily in Lens Studio, its free desktop app for creating Snapchat Lenses. Lens Studio makes it easy for anyone to get started with detailed guides and templates that have democratised access to AR technology. To date, the Snapchat community has created over 600,000 Lenses in Lens Studio, with top-performing community Lenses reaching billions of views.

Snap Inc. managing director of International Markets, Nana Murugesan said: “We believe Augmented Reality is a core building block of a future where computing will be overlaid and harmonised with the world around us.”

“As a platform, Snapchat has always opened to the camera, inviting Snapchatters to create and communicate. “This has allowed AR to become a daily behaviour for the vast majority of our community.

“As we continue to lead the way in AR, we are investing in making the creation process more accessible as well as nurturing the next generation of talent to develop and power AR experiences on Snapchat,” he said.

He said the company is excited that its partnership with Taylor’s University will enable it to educate and inspire students in Malaysia on the opportunity that AR technology offers. A student in the Taylor’s University ADP Bernard Yap Kah Huan who has attended several Lens Studio workshops conducted on campus and appreciated that students had ease of access to dabbling with applications.

“Lens Studio is incredibly easy to use and doesn’t require any prior knowledge such as coding skills to use it, which makes it possible for anyone to be a Lens creator.

“This is a great introduction to augmented reality for students at Taylor’s ADP, as AR technology is used to improve the quality of life in many aspects, from entertainment and mobile apps to military and medicine. I feel AR is the way forward,” he said.
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