Joel Lim Jo Han and his team wanted to come up with an attention-grabbing publicity stunt that would signal a new (now defunct) TV station with lots of action on Malaysian airwaves.
“We tied the nozzle of these rocket balloons to the back of the pickup and emblazoned the new station’s logo on the car doors. It was a great idea, we thought,” says Lim, a copywriter with Euro RSCG.
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