Personal and exclusive


BACK in the old days, storekeepers and their customers sustained highly personal relations. The clerk behind the shop desk would address you by name and most probably know all or most of your personal preferences when it came to choosing the right fabric, hat or pair of chic suede gloves.  

When mass production came about in the early 1900s though, the shopkeeper was nudged out, and purchases were reduced to a mere financial transaction between customer and product.  

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