SCIENCE and business formed a successful union when Cheah Chor Eng, a business developer in a pharmaceutical company, recently won Ernst & Young’s Best MBA Dissertation Award, presented yearly to a University of Nottingham Malaysia Master’s of Business Administration student. The winner gets RM1,000 and, of course, strong recommendation for his work.
Chor Eng’s 20,000-word MBA dissertation explored “Salesperson Behaviour and Buyer Seller Relationship: An Analysis of its Impact on Buyer Loyalty in the Malaysian Pharmaceutical Industry.”
