Taking pride in Pahang

Genuine: Tunku Azizah and Mohd Sharkar observing the textile after the official opening of the Pahang's Crafts Promotional programme held at a shopping mall in Kuantan while Ishak (right) looks on.

KUANTAN: Pahang Government has taken pro-active moves to protect its tourism products, be it arts, packed food, fashion design, textiles and fabrics, and others, with its firm and continuous promotions on the carrying out of “Pahang Pride” (PP) or in local dialect of “PohPaleh Pahang” (Pahang’s wonderful, great and prominent).

State Arts, Tourism and Culture Committee chairman Datuk Mohd Sharkar Shamsuddin said it was timely for the all Pahang-made products, produced and marketed to display the “Pahang Pride” logo which will be endorsed by the Sirim in determining its genuineness, quality control and originalities.

Mohd Sharkar said, as example, there were batek design on textiles which were printed and designed by the locals. However, when it is displayed, customers were confused if it was Kelantan batek or Terengganu batek.

“Unlike some other products which have been popular in the market like “Tenun Pahang” or “sambal belimbingor”, “sambal Pahang”, we have no problems in determining its identity because only Pahang entreprenuers produced it and have been known for its originality and quality.

“There were also the “songket Pahang”. However, because it is not that popular, people are confused of its origin - whether Terengganu or Kelantan,” Mohd Sharkar said after the official opening of the Malaysian Craft Promotion at a shopping mall here.

The event was oficiated by Tengku Puan Pahang Tunku Azizah Aminah Maimundah Iskandariah Sultan Iskandar.

Also present were State Handicraft director Datuk Mohd Zubair Mohd Zain, Pahang Tourism Agency (formerly Bukit Fraser Development Corporation) general manager Datuk Ishak Mokhtar and Tourism Ministry Pahang Office general manager Idros Yahya.

Mohd Sharkar said the “Pahang Pride” logo would carry the pride of the products which were made by locals.

“We could say that the products made by Pahang people have influenced its creativity, design or any related moves and should be able to differentiate from others.

Mohd Sharkar said the Pahang Government had made it compulsory for its products to carry the “Pahang Pride” logo.

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