CITIBANK Bhd plans to strengthen its position in the business-to-business (B2B) card payments market by capturing 20% of the market with the launch of its two new commercial cards — the Citibank Business Signature Card and Citibank Travel Account.
By year end, the bank aims to secure corporate spending in the procure-to-pay, and travel and entertainment categories, targeted at mostly higher-tier small and medium enterprises (SMEs) and middle-market enterprises (MMEs) segments.
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