Better alternative with fibre cement board


Contemporary feel: Primaboard has been used in projects where a good ceiling system is required. - filepic

HUME Cemboard Industries (HCI), manufacturer of Primaboard is positive that its product will soon gain recognition in the Malaysian building and construction industry.

HCI managing director Koay Chee Seng said, as the usage of fibre cement in developed and mature markets like Europe, Australia, New Zealand and South Korea, among others has increased significantly, the company is certain that there will be a spill over into Malaysia in the near future,

“The rise in green buildings, green townships and green cities have become significant in most developed countries in recent years.

“Primaboard is made out of fibre cement board and it is not only versatile, but an eco-friendly material that can be used to substitute bricks in the building and construction industry,” said Koay at a technical product briefing organised for developers, architects and the main and subcontractors at the Aloft Kuala Lumpur Sentral hotel in Kuala Lumpur recently.

The event was held at the Aloft Kuala Lumpur as it is the maiden project in the city utilising HCI’s Prima solid wall system.

With the foreign labour shortage currently faced in the country, Koay said the solid wall system should be considered an alternative to speed construction work.

HCI has two manufacturing plants in Malaysia located in Jalan Tandang, Petaling Jaya and Kanthan, Ipoh.

HCI’s solid wall system is a technology brought in from Taiwan and was launched in Malaysia in 2007.

It is certified by the Malaysian Construction Industry Development Board as an industrial building system.

Primaboard is used in a whole spectrum of applications such as aesthetic cladding, screening, skirting and decorative fencing substituting a host of conventional and traditional construction materials.

It is exported to more than 40 countries including United Kingdom, Europe, Australia, New Zealand, Taiwan and South Korea, among others.

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