Planning long-term benefits

Opening gambit: (From left) Zulkifli and Shamsul with various mascots (behind) at the begining of the conference.

TOURISM planning is essential to achieve sustainable tourism development and management in the city in efforts to maintain satisfied markets.

Kuala Lumpur City Hall (DBKL) deputy director-general for planning Datuk Zulkifli Ibrahim said a planned approach in urban tourism was required in order to bring long-term benefits for the economy.