CREATIVE Advances Technology Sdn Bhd (CAT), the developer of Sota, an online travel platform recently announced the official launch of HAS, the first Hotel Allotment System developed in Asia.
With HAS, hoteliers will be able to manage all their sales distribution channels more efficiently by having instant access to room inventory, rates, sales channels and online bookings as well as connect to all their travel agents and consumers through just one online system.
“Currently most hoteliers need to go through multiple systems or third parties to manage their room inventory and online bookings and this takes up a lot of manpower, time and cost.
“With HAS, we help place the control of room inventory management back into the hands of the hoteliers through just one platform so they can experience a smoother, more seamless work processes across every aspect of their hotel business,” said CAT CEO Rohizam Md Yusoff.
Datuk Mohd Illyas Zainol Abidin, president of the Asean Hotel and Restaurant Association and Malaysian Association of Hotels, lauded the launch of HAS as ushering in a new era for room inventory management especially for the hotel industry in Malaysia and Asia.
“I see HAS as a technology game changer that redefines the way business is done in the hotel industry, bringing higher efficiency, lower cost, greater control in terms of room management and allotment. This is a very appropriate time to launch HAS given the importance of online and other emerging channels for hotels around the world,” said Mohd Illyas.
HAS allows hoteliers to streamline multiple sales channels including their online travel agents and wholesalers by centralising all their room allotments in a shared inventory pool.
With HAS, hoteliers can have real-time information of online business performance through an online executive dashboard, so they can better manage their sales channels anytime and anywhere as well as keep up with the fluctuating market conditions and seasonal peaks and lows.
“Another unique ability of HAS is that it helps hoteliers obtain higher yield margins through reducing their cost of sales on high commission fees that come with multiple third-party systems. With HAS, they only need to pay a flat rate of US$2 (RM6) for each booking through a pay-per-use charging model,” added Rohizam.
Sota also helps HAS users connect to millions of travellers across the globe by giving them access to its network of 1,400 travel agents across 46 countries and helps further maximise their hotels’ online visibility through Sota’s many publisher websites and partners.
Prior to the official launch, Sota held a series of roadshows in multiple cities all over Malaysia to create awareness on HAS and recruit HAS users.
To-date, more than 83 hotels in Malaysia have already signed up for HAS.
“We will continue to promote HAS aggressively to drive strong awareness and adoption among hoteliers here in Malaysia and in Asia. Apart from the regular roadshows and campaigns, we have also planned a series of advertisements about HAS in regional industry publications. Added to the strong support from the industry bodies, I am confident we will continue to see keen adoption for HAS,” said Rohizam.
Apart from senior representatives from Paypal and iPay88 who were present to officiate the launch, the ceremony also saw the attendance of representatives from various travel and tourism associations such as MATTA, Malaysia Chinese Tourism Association, Malaysia Inbound Tourism Association, Malaysian Budget Hotel Associations, Kuala Lumpur Travel Agent Association, as well as representatives from 150 hotels and 50 travel agencies.