SportsDirect.com now in Malaysia

SPORTS retailer SportsDirect.com has opened its doors in Malaysia.

The first ever store in Asia is located within the MST Golf Plaza in Subang Jaya. It is also the first “Big Box” store in Malaysia, a concept that has proven popular and successful in Europe and North America.

SportsDirect.com looks set to make a huge impact on the local market with a fresh and dynamic approach in sports retail, given that it services almost all sports codes under one roof.

The SportsDirect.com superstore provides a clear identity of the different sports categories, incorporating the world’s leading brands and technologies.

This better serves consumers and creates a clearer navigation of the retail floor. The superstore has the widest and most indepth range of sports equipment by brand, technical innovation and price.

It is zoned by 12 key sports categories — The Boot Room for football; Racquet Centre for badminton, squash and tennis; Team Sports for basketball, hockey, rugby, volleyball, cricket and water polo; Sheruns Heruns for running; Fit Zone for fitness, cross training, gym equipment, weights, boxing, yoga; Big Action for bikes, inline skates, skateboarding; Swim Club for pool, beach and water sport activities; Field & Trek for outdoor and winter, hiking, trekking, camping, fishing; The Games Room for billiards, pool, table games, darts, table-tennis; Men Sports Lifestyle; Women Sports Lifestyle and Kids Sports Lifestyle.