Nike’s KL run attracting a lot of interest

RESPONSE has been overwhelming for the Nike City 10K Kuala Lumpur run at the KLCC on Oct 10.

Nike Malaysia country marketing manager N. Menaha said about 3,000 participants had already registered online for the unique run held on 10-10-10.

“We had allocated 4,000 spots for online registrants and almost 75% of the spots have been taken. Another 6,000 participants will be from schools, We are convinced that about 10,000 participants will gather at the venue,’’ said Menaha at the launch of the run in Kuala Lumpur recently.

Race registrants can opt for a 5km or 10km route and will be guaranteed of a premium race experience with engaging performances by Malaysian entertainment groups - Bunkface, Estranged, Popshuvit and One Buck Short - positioned at key zones along both race routes to motivate and energise runners.

Kuala Lumpur is one of the 22 cities across the globe hosting the Nike City 10K. Singapore is other South-East Asian country organising the event.

In addition to the physical race, both cities will be pitting their runners in an inter-city race that will see Malaysian runners lace up against their Singaporean counterparts to clock kilometres for their city now till Oct 31 using the Nike+ Sportband.

The rivalry between both cities will serve to spur Malaysian runners to commit their kilometres for national pride and for the chance to win US$30,000 (RM93,480) for local charity Hope Malaysia while Singapore will run for the Singapore Children’s Society.

Menaha said the Nike City 10K highlights their commitment to the sport of running with the sole aim of providing runners with an unparalleled running experience that combines music, entertainment and a little bit of rivalry with the Kuala Lumpur vs Singapore challenge.

Registration for the Nike City 10K is now open and runners can sign up for either the Open category (men/women) or Under 25 category (men/women).

Young runners can also sign up for the school category, which is open to students from secondary schools, colleges and universities.

The registration fee is RM10 (for runners 24 years and below) and RM50 (for runners 25 years and above) and this includes a Nike City 10K race T-shirt with a pre-printed number bib and a finisher’s award for all participants who complete the race.

Race registrants who sign up for the Nike City 10K will enjoy a 50% discount on the Nike+ SportBand and this enables them to take part in the inter-city Kuala Lumpur vs Singapore online challenge at www.nikerunning.com.my.

Nike+ SportBand is a runner’s link to the world’s largest running club, where you can log and review runs, get training advice and challenge friends.

Nike Malaysia, Menaha said, had also initiated a series of clinics to help young runners understand and embrace the sport of running,

“The clinics will benefit youngsters keen to take up running as an healthy activity.

“We have a qualified coach to guide the youngsters,’’ said Menaha.

For information on Nike City 10K Kuala Lumpur, log on to www.nikerunning.com.my or contact 012-672 9350 for details of the running clinics.