Aiming for thick lashes


MAX Factor’s False Lash Effect Mascara offers a solution to all those who love or envy the impact of fake lashes but may not like or fear the inconvenience and cost. The new mascara introduces Max Factor’s biggest ever brush.

Combined with the iFX brush technology, it is specifically designed to dramatically thicken every lash right to the tip, even smaller lashes, lower lashes and those in the inner and outer corner of the eyes, without clumping to add stunning volume to lashes.

The new brush features 50% more bristles and a 25% bigger core (vs. Max Factor’s Masterpiece Max mascara). Right from the first coat, lashes are dramatically thickened and the formula glides onto each lash easily while keeping their beautiful, natural shape.

The formula thickens as it dries without hardening too fast to ensure flexibility and thereby creating a stunning voluminous effect.

Max Factor counters in Malaysia are opening in October at Parksons in 1 Utama Shopping Centre, Sunway Pyramid, Sungai Wang Plaza, Alamanda Putrajaya, Parkson Gurney, Parkson 1st Avenue, Parkson Ipoh, Holiday Plaza Johor, East Coast Mall, Riverside Kuching, Bintang Megamall Miri, and One Borneo KK.

There will also be counters at Metrojaya in Mid Valley, Bukit Bintang Plaza and The Curve, Isetan in Lot 10, Robinson in The Gardens, Pacific in Prai, Kota Baru and Batu Pahat.

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