Aiming for thick lashes

MAX Factor’s False Lash Effect Mascara offers a solution to all those who love or envy the impact of fake lashes but may not like or fear the inconvenience and cost. The new mascara introduces Max Factor’s biggest ever brush.

Combined with the iFX brush technology, it is specifically designed to dramatically thicken every lash right to the tip, even smaller lashes, lower lashes and those in the inner and outer corner of the eyes, without clumping to add stunning volume to lashes.