Astro B.yond entertains Malaysian bloggers to High Definition broadcast


  • Community
  • Friday, 22 Jan 2010

MALAYSIAN bloggers were among the first to witness Malaysia’s First High Definition Television Commercial for Astro B.yond during the Astro B.yond Bloggers Night at Modesto’s, Desa Sri Hartamas recently.

In addition, Astro B.yond introduced the Facebook game “Murder in the Details” that will be on the Astro Facebook Fanpage.

Incorporating the best in class technologies, the newly-launched Astro B.yond offers customers more innovative services which will be introduced in phases.

Starting with the first ever High-Definition (HD) broadcast in Malaysia, Astro B.yond will change TV viewing experience with richer colours, picture-perfect clarity and cinematic surround sound. Along with this, a new and improved Electronic Programming Guide (EPG) designed for better viewer interface will be introduced. As the technology infrastructure and hardware around Astro B.yond is future-ready, more innovations will follow.

“At Astro we are committed to innovation in content, technology and customer experience. It is undeniable that bloggers are game changers. Your nimbleness and the lack of pretense of your work dwarfed and humbled media giants.

“With Astro B.yond, we are changing the game, too. It begins with our High Definition service that you have all heard about,” said Astro’s chief operating officer Henry Tan.

The Astro B.yond Bloggers Night also saw the premiere of the Astro B.yond TV commercial in High Definition (HD) for Astro B.yond. This television commercial is one of the longest in Malaysian television commercial history at approximately two-and-a-half minutes. This commercial will be broadcast in HD and Dolby 5.1 Surround Sound on the current four HD channels on Astro - ASTRO SuperSport HD (Ch 831), HBO HD (Ch 431), National Geographic Channel HD (Ch 573) and HISTORY HD (Ch 575) and followed by ESPN HD (Ch 832) this month.

Astro also unveiled the Facebook game, Murder in the Details (url: apps.facebook.com/murderinthedetails).

Log on to the Astro Facebook fan page, www.facebook.com/Astro for details on how to take part in this game.

Spot the clues, gather the evidence and you might just be one of our 10 lucky winners of the Astro B.yond sets with a year free subscription to Astro B.yond and a 32” LG HDTV set.

Eric Yong emerged the winner of the on ground Murder in the Details game and he walked away with Astro B.yond sets with free subscription to Astro B.yond until December and a 32” LG HDTV set.

Bloggers who attended the event will also stand a chance to win the Astro B.yond sets, all they have to do is to blog about the event and e-mail their entries to astroB.yond@nuffnang.com and the best two posts will win the Astro B.yond sets with free subscription to Astro B.yond until December and a 32” LG HDTV set each.

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