KUANTAN: The latest Golden Screen Cinemas Sdn Bhd (GSC) multiplex costing RM16mil opened its doors to the public at a simple ceremony in East Coast Mall here recently.
This nine-screen multiplex is GSC’s 23rd in Malaysia and the second in Kuantan, complementing its five-screen multiplex in Berjaya Megamall.
Present to witness the event were Information, Communications, Culture and Arts Ministry deputy secretary-general Datuk Mohammed Mohd Daud, National Film Development Corporation director-general Mohd Mayhidin Mustakim, East Coast Mall (ECM) executive director Datuk Seri Tew Kim Thin, ECM director Datuk Zailan Abdul Ghapar and GSC general manager Irving Chee.
The mascot of the soon-to-be-released animated movie Astro Boy was invited to the stage for the launch together with the VIPs accompanied by performances by two lion dance troupes.
In his speech, Chee said the large investment in the structure, interior design and equipment showed the firm’s commitment towards bringing in the best cinema entertainment to Kuantan.
“GSC has been looking for an opportunity to bring in the latest multiplex concept to the east coast.
“With the outlet, our customers can enjoy a wider selection of movies,” he said, adding that by the second quarter of 2010, GSC would open an eight-screen multiplex in Suria Sabah Mall, Kota Kinabalu.
Chee said, despite the global economic recession, GSC had carried out expansion work at Alamanda in Putrajaya and IOI Mall in Puchong in addition to opening GSC Tropicana City in June this year. All three cinemas are in Selangor.
“We recently completed the first phase of renovations to the GSC Mid Valley (Kuala Lumpur) foyer to give it a fresh look in time for our 10th anniversary celebrations on Dec 2.
“We will install the first 3D digital projection system in the east coast before the opening of the much-awaited 3D blockbuster Avatar, a film by James Cameron,” he said.
He said that more than 15 3D movies were expected to be screened at GSC East Coast Mall Kuantan.
The 3D digital system costing RM400,000 is available at the group’s cinemas in Mid Valley, Berjaya Times Square and Pavilion KL in Kuala Lumpur, 1Utama in Petaling Jaya, Selangor, and Gurney Plaza in Penang.
Guests at the launch were later treated to a special screening of the blockbuster 2012, with complimentary pop corn and soft drinks.