ASTRO, the regions leading cross-media operator, was awarded the inaugural Kancil Platinum Award for the contributions it has made in support of the Malaysian advertising industry.
Datuk Vincent Lee, president of the Association of Accredited Advertising Agents Malaysia (4As) presented the award to Astro chairman Datuk Badri Masri and Astro Pay-TV chief executive officer Rohana Rozhan at the prestigious Kancil Awards 2006 recently.
In his acceptance speech, Badri said: We have a board mandate to make time and space available on all our media assets to support the development of Malaysian creative talent.
Astro had introduced the Astro Scholarship Awards earlier this year. The endowment, worth RM2mil annually, was initiated to support deserving students in pursuing undergraduate and graduate degrees in media and broadcasting.
Astro has agreed to award a scholarship worth RM150,000 annually to an individual nominated by the 4As to pursue their post-graduate or advanced studies in a media-related discipline. We are impressed by the work and creative initiatives of the people in the advertising industry in Malaysia and are committed in this respect to support the objectives of the 4As, he added.
We believe this scholarship award to a person nominated by the 4As to be very much in line with the development of talents and skills of the advertising and media industry in Malaysia for our future growth, said Rohana.
Astro has never asked how much they can gain from the industry, but always how they can help nurture and grow local talents. Their involvement in the arts and education field is fine testament of their commitment, said Lee.
The recipient of the Kancil Platinum Award was given recognition for the distinguished and continued support to the development of the advertising industry and society which includes the Astro Scholarship Awards and their patronage for the Award (Australasian Writers and Art Direction Association) School.