RIDING on Malaysia ’s coffee drinking boom, specialty outlet Shalala Coffee is striking out on the franchise route, targeting at least five franchised outlets within next year.
Shalala Coffee began operating its first Malaysian coffee outlet on the North-South Expressway in 2003, expanding to the current six located along the 848km highway.
Selling its own brew of specialty coffees as well as herbal tonics, the chain will expand into major shopping centres and other high traffic locations.
It is projecting some 20 outlets in the next three years.
“This is a high growth segment and we see great potential in creating a local brand that is is of the same quality as foreign ones,” said SMTC Shalala Sdn Bhd managing director Tan Teow Choon.
He said with rapid expansion in mind, the chain had set the franchise fee at RM50,000 .
Shalala currently operates six outlets specialising in specialty coffees and local delicacies.
These six outlets are located in the rest and recreation (R&R) areas along the North-South Expressway, namely Rawang, Seremban, Tapah, Pagoh and at Danga Bay, Johor Baru . Future outlets include Senai Airport, and shopping malls in Klang Valley.