Promoting Malaysian apps: (From left) Tan, MDeC Digital Enablement director Wan Murdani Wan Mohamad, Cho, MDeC chief operating officer Datuk Ng Wan Peng and Ubi-Nuri chief executive officer Paul Noh.
Most applications are built to suit their home market, but as the imperative for businesses to go global increases, so too must the effort by developers for the markets they intend to penetrate.
For My Appszil (Asia) Sdn Bhd chief executive officer Alfred Tan, it is mainly about promoting the cultural aspects of technology in mobile apps.
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