Koek (front right) with his wife Shereen (front left), daughter Joereen Koek (second row, left), son Koek Yee Chuan (second row, right) and the senior management of AmLion Toothpaste Manufacturing. — NORAFIFI EHSAN/The Star
Lance Koek of AmLion Toothpaste Manufacturing thinks the toothpaste is the ideal product — recession-proof and required every day by everyone who values their teeth. JOY LEE finds out how he went about setting up his factory and business.
HAVING a recession-proof product or service is the dream of many a business owner. Companies are always on the lookout for them, more so for businesses that have been burnt before by economic recession.
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