Swiss & affordable

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  • Monday, 21 Nov 2016

Swiss watches are no longer all about high-end pricing, says Tan.

Swiss-made timepieces are no longer priced out of bound unlike previously. Three watchmakers — Claude Bernard, Luminox and Edox — show off their latest affordable watches.

THREE Swiss watchmakers —Claude Bernard, Luminox and Edox — have decided to made it affordable for watch enthusiasts to own a Swiss-made timepiece.

“When you think Swiss watches you think of high-end pricing, but this is no longer the case nowadays,” says Pamela Tan, senior brand manager of Singaporean watch distributor, Crystal Time, the official distributor for the three brands in South-East Asia.

“Claude Bernard, for example, believes everyone can own a quality watch,” she says.

The 40-year-old brand’s reasonably priced watches are from its Lady Mini and the Blue collections, and they sport a simple but timeless design.

The Blue Collection comes in two designs with one sporting a date display and the other an additional small seconds subdial. With blue being the new black, the watches are minimalist in design with a 42mm case, metallic deep blue dials, croc-embossed leather straps and stainless steel casings.

The Lady Mini collection, on the other hand, is designed for women. Shaped like a quail’s egg, the mini oval watches are hand-assembled with either croc-embossed leather straps or beaded bracelets.

Blue is is the new black with the watches in Jean Claudes Blue collection.
Blue is is the new black with the watches in Jean Claude’s Blue collection.

For an added sparkle, they come with a choice of bezels fully embossed with Swarovski crystals.

“The trend for small petite watches are back, and we believe that women are learning to appreciate small-sized watches again,” she said.

Meanwhile, Luminox — which stands for light (lumi) in the night (nox) — has unveiled its land, sea and air collections.

Having made the first watch known to be powered without an external light source, Luminox continues the tradition with these collections.

All the timepieces glow in the dark for up to 25 years.

In the land collection are the Field Atacama Day-Date series and the Field Atacama Chronograph Alarm series.

This range exudes a rugged, weather-beaten look and is priced from RM2,856. One of the Day-Date series model, named 1929, features gold-coloured numerals, with a burgundy brown leather strap.

Tan says the time display of Luminox watches is visible under any lighting condition, and that’s why it is endorsed by not only land-based law enforcement agencies but also the US Navy SEALs.

“Luminox now holds the official licence from the Navy SEALs. This means the brand is permitted to use the SEALs logo in its watches. The SEALs are known for carrying out the world’s most dangerous missions, and Luminox watches can withstand any harsh condition they are put in,” says Tan.

The Edox Les Bemonts Perpetual Calendar.
The Edox Les Bemonts Perpetual Calendar.

To commemorate its partnership with the Navy SEALs, Luminox introduces the Spec Ops Challenge Watches which come in two designs.

One features the traditional 3050 Navy SEAL Colomark design with PU strap, while the other is a 4220 Authorised for Navy Use model with a stainless steel case.

The Luminox Air series is made out of lightweight materials. One of the timepieces is the Raptor Chronograph, modelled after one of the most advanced fighter jet ever built, the F-22.

The watches have a 44mm diameter case and are built from solid titanium and sapphire glass.

Finally, there’s Edox’s Les Bemonts Perpetual Calendar collection. The watches have a 42mm case with subdials at 10 and two o’clock displaying the month and day respectively.

Instead of counting seconds like a traditional three-hand watch, the third hand marks the date of month on a semi-circle display on the bottom half of the dial.

“The perpetual calendar only needs to be adjusted once in every 100 years as leap years are skipped at the turn of a century,” Tan explains.

The watches, priced from RM1,240, are available at Crystal Time’s official watch retailers.

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