Managing great expectations

Conte with the trophy after winning the Premier League last season. It will be a big ask for him to repeat the feat this season.

Everyone loves the opportunity of a fresh start in any aspect of their life. It gives them the chance to wipe the slate clean and start all over again without the past weighing heavily on their future.

With the start of the new English Premier League season this weekend, every one of the 20 teams including the newly promoted sides (Newcastle, Brighton and Huddersfield) would have set a target for the upcoming season. Meeting this target would not only make the respective club’s fans, sponsors and players happy but also keep the manager’s job safe for at least another season.