Milo’s latest campaign focuses on a positive attitude through sports

Tan and Nestle communications director Khoo Khar Khoon (fith and sixth from left) cheering on the spirit of “Never Giving Up” with the Ombak FC boys.

TO CHANGE the perception of winning and losing among children, Milo’s Champions Never Give Up campaign aims to encourage parents to play a role in nurturing a positive attitude within their children.

The brand continues its 60-year journey advocating for children’s learning of life values through the platform of sports, this time advocating for perseverance, a critical difference between whether kids succeed or fail in their life-long learning journey.