Crowd puller: Bolt (in yellow shirt) poses for the crowd at the launch of the Puma Ignite in Times Square, New York.
USAIN Bolt was at the heart of a spectacular stunt in New York on Tuesday to launch Puma Ignite, a running shoe that provides maximum energy return.
In the energy hub of the city that never sleeps, runners powered away on treadmills in Times Square throughout the day with the energy from their Ignite shoes being collected and stored. When the threshold reached 100% — the World’s Fastest Man rose up in a theatre of light, smoke and fire.
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