TO ensure a meaningful Hari Raya for lower-income groups, the Jualan Kasih Johor programme is being held across the state.
Johor agriculture, agro-based industry and rural development committee chairman Datuk Zahari Sarip said the initiative was part of the government’s commitment to ease living costs.
“As with other major celebrations, the state government, in collaboration with Federal Agricultural Marketing Authority (Fama), is organising Jualan Kasih Johor in conjunction with Hari Raya Aidilfitri.”
The programme, until March 29, is being held at all 57 state constituencies.
Zahari, who is also Buloh Kasap assemblyman, added that the programme was launched at the Bandar Tenggara R&R in Kota Tinggi, Johor.
He said Jualan Kasih Johor offered discounts of between 50% and 70% on essential food items, thus helping locals purchase necessities at lower prices.
“Among the items available are chicken, fish and seafood, eggs and two-litre cooking oil packs.
“Fama will also provide discounts on other essential food items, including beef, vegetables, fruits and agro-based industry products,” he said.
Zahari said the state government was targeting 200,000 visitors and the event would involve over 300 agropreneurs.
“Johor government has allocated RM6.6mil for the programme under Budget 2025.
“Since its introduction in 2023, RM12.4mil has been spent on the initiative to support Johor citizens.
“All locals are invited to take advantage of the special discounts for the festive season.”
