MR DIY Indonesia’s commercial head Michael Cohen (right) receiving the Brand of the Year Award from World Branding Forum chairman Richard Rowles in London.
Home improvement retailer MR DIY is once again World Branding Awards’ (WBA) pick in the Top Home Improvement Regional Award Category.
The award recognises the retailer’s presence in four markets, namely Malaysia, Thailand, Indonesia and the Philippines.
This is the group’s sixth World Branding Award. In 2022 and 2021, MR DIY took home WBA’s Regional Award in the home improvement retail brand category and in the three years prior to that, it took home the national award in the same category.
The six consecutive awards cement MR DIY’s position as South-East Asia’s No.1 Home Improvement Store.
The WBA, organised by the World Branding Forum, held its 16th edition at Kensington Palace, London.
A total of 765 brands from 66 countries in seven regions competed in the 2023-2024 edition.
MR DIY Group marketing head Alex Goh said, “Achieving a World Branding Award in the consumer-driven home improvement retail brand category for the sixth time is no easy feat.
“It takes a huge commitment to deliver outstanding value, excellent customer service as well as interesting and engaging customer experiences consistently and across multiple markets, especially when you take into consideration the fact that MR DIY has 3,000 stores across the four markets in question,” he said.
Goh said the award would not have been possible without their employees, network of manufacturing and logistics partners and the 263 million customers in these markets.
