Ignite a new passion on brand’s mentoring platform


Master a new skill with Tiger Crystal’s #FireStarter platform. Successful sign-ups will be able to meet and interact with professional mentors.

TIGER Crystal’s #FireStarter platform is encouraging beer lovers to explore and discover new skills and passions with confidence.

Featuring local mentors – surfskate pro Aaron Chan, Don Michael of Happyfingers Jumps, Meng from All Is Amazing and Mavic from Craft at No.7 — the #FireStarterSquad welcomes fans to learn tricks of the trade and master the basics from them.

From now until mid-October, each mentor will share four tutorials weekly on the site with one of them conducted live.

Fans simply need to visit tigerbeer.com/my/en/firestarter, select a passion of their choice and sign up for the live tutorial session.

Only limited spots are available.

All successful sign-ups will be entitled to an exclusive Fire Starter gift pack from Tiger Crystal while all craft participants will receive a complimentary Fire Starter live tutorial kit.

Aaron Chan (@chanchowhee) will be revealing the fundamentals of surfskating, including some tricks and tips, and of course, ways to do all that safely, while Don from @happyfingersjumps brings fans through exciting jump-roping tricks to express their creativity in his tutorials.

Fans can spice up their jump rope routines by learning different manoeuvring techniques, including footwork exercises.

Meanwhile, photography expert Meng from All Is Amazing (@allisamazing) will let fans in on the know-how of capturing creative visuals using just their mobile phones.

Meng will be guiding participants through various types of photography, including a fashion shoot.

With over five years of experience teaching arts and crafts to students all over the world, Mavic – who is the founder of Craft No.7 (@craftatno7) – will be sharing her knowledge on silkscreen printing, acrylic pouring art techniques, jesmonite coaster making and soy wax candle making in her tutorial sessions.

Tiger Beer marketing manager Joyce Lim said: “Tiger Crystal’s #FireStarter platform is built for those eager to unleash their passion and master a new skill they never thought of exploring.

“They will be able to meet and interact with professional mentors and get to know fellow enthusiasts.

“This is an opportunity for fans to add on an exciting skill to their list of favourite pastimes, while standing to win exclusive prizes by showcasing their newly learnt knowledge,” she added.

To keep the fire burning and to put the skills learnt to the test, each mentor will be running a contest on their respective Instagram accounts to give away an exclusive Tiger Crystal Fire starter kit for fans to kick-start their new passion.

The mentors will be releasing more updates on the contest in the coming weeks.

Fans can also flaunt their new skills by posting a picture or video, and tagging @tigerbeermy with the hashtags #TigerCrystal and #Firestarter.

Their content will be featured in the hashtag gallery within the site as well.

Tiger Crystal and all related activities, engagements and giveaways are for non-Muslims aged 21 and above only.

Tiger advocates responsible consumption and urges consumers to not drink and drive.

For more information, visit tigerbeer.com/my/en/firestarter or Tiger’s social media pages at facebook.com/TigerBeerMY and instagram.com/tigerbeermy.

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beer , Tiger Crystal , skills

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