To encourage reusable bag sharing, a non-governmental organisation (NGO) has partnered with a cafe chain on a community-driven initiative to foster mindful consumption.
BAGi by MySayang Malaysia and O’Briens Irish Sandwich Cafe Malaysia comes with a simple ethos: “Give what you can. Take what you need.”
It encourages people to donate clean, reusable bags to extend their lifespan.
The launch and initiative introduction at O’Briens Cafe at Management & Science University (MSU) in Shah Alam, Selangor, also saw a memorandum of understanding (MOU) signed between the two organisations.
The MOU signing was witnessed by Selangor public health and environment committee chairman Jamaliah Jamaluddin.
Also present were MySayang Malaysia founder and president Tengku Loreta Tengku Ramli Al Haj and O’Briens Irish Sandwich Cafe Malaysia chief executive officer Brian Pua.
The MOU establishes a framework for both organisations to support BAGi and encourage participation in the scheme, MySayang Malaysia, which focuses on environmental conservation, sustainability and community-driven socio-economic solutions, said in a media statement.
Through BAGi, people can support sustainability through the simple action of leaving a reusable bag for someone who needs it, taking one when necessary and passing it on when they can, the NGO said.
This provides an opportunity to show consideration for others, reduce single-use plastic waste and contribute to a more community-oriented sharing model.
The initiative also illustrates how community organisations and businesses can collaborate to make responsible practices more accessible, while creating opportunities for individuals to contribute in small but meaningful ways, MySayang Malaysia said.
The collaboration reflects a shared intention to turn sustainability awareness into practical community participation.
With BAGi now under way at O’Briens MSU, MySayang Malaysia and O’Briens hope to encourage more people to embrace reusable bag sharing as part of their daily lives.
