UEFA Euro 2020 has finally hit our screens on June 12.
In conjunction with this, Heineken, the official beer partner of UEFA Euro 2020, is encouraging Malaysian fans to join in the fun with its new campaign “Enjoy the Rivalry”, where fans stand to win amazing prizes.
UEFA Euro 2020 is a global event with an expected five billion viewership, and will be running until July 12.
Twenty-four of Europe’s best teams are competing for the title, and the excitement will surely reignite old football rivalries and instigate new ones.
Heineken believes the rivalry does not stop on the field, as much of what makes football great is the friendly rivalry between fans.
Accompanying the campaign is a range of limited-edition Heineken UEFA Euro 2020 bottles and cans featuring the flags of participating teams.
These are available in special combo packs at participating supermarkets, hypermarkets, convenience stores and on Drinkies – Heineken Malaysia’s home delivery service.
Customers can order from Drinkies via www.drinkies.my, or get the Drinkies app from the App Store or Google Play Store.
Fans can also bring the fun to the next level (until July 4) with “Heineken Rivalry Stadium”, and stand to win a once-in-a-lifetime final viewing experience from the comfort and safety of their own homes.
The Heineken Rivalry Stadium is about picking a celebrity opponent, challenging them and trying to outsmart their predictions on a series of matches to be in the running to win an exclusive Heineken Home Stadium experience, with everything one needs to watch the UEFA Euro 2020 final in style.
Participating celebrity opponents include football legend Datuk Soh Chin Aun, futsal player Steffi Sidhu, TV football pundits Michelle Lee and Mark O’Dea and content creator duo MusangKing.
Register at www.heinekenrivalrystadium.com.my to take part.
When customers pick up a special Heineken Euro 2020 combo pack at participating Aeon, Aeon Big, Giant and Lotus stores, they will score a free limited-edition jersey and two 330ml cans of Heineken 0.0, along with two 330ml cans of Heineken 0.0 and 16 cans of 320ml Heineken in the limited-edition designs.
Meanwhile, shoppers at 99 Speedmart will receive a free limited-edition jersey with every purchase of a 24-can pack of Heineken.
Even delivery to your door through Drinkies will allow fans to earn more goodies, such as jerseys, football scarves and official Heineken glassware.
Alternatively, stand to win an exclusive Heineken Home Cheering Kit by spending RM25 in a single receipt on Heineken or Heineken 0.0 products in participating 7-Eleven and myNEWS outlets.
All promotions will run from now until July 15 and subject to availability while stocks last.
For details, visit Heineken’s social media platforms.
All promotions are for non-Muslims aged 21 and above only.