THE conditional movement control order (MCO) enforced now is not a ‘honeymoon’ period for the Terengganu Tourism Department.
Instead, the department is strengthening promotion of the state tourism products through social media platforms.
Its director Mohd Huzairil Nizam Ibrahim said they were capitalising on the online market segment to promote existing products and services so that more tourists could come to Terengganu when the Covid-19 pandemic ended.
“The department is planning promotional strategies on marketing content which will then be advertised through social media such as YouTube, Facebook and Telegram, like what we have done during the MCO last March, ” he told Bernama recently.
Although the tourism industry in Terengganu looked bleak due to the enforcement of conditional MCO and the approaching monsoon season, he said the department would continue with its promotional strategy, with improvements to be made from time to time.
“The promotional strategy made during the MCO has proven to be effective because when the Federal Government allowed inter-state movement beginning June 10, Terengganu was among the top three states in the country which recorded the highest number of tourist arrivals between June and August.
“It is based on the average hotel accommodation rate issued by the Malaysian Hotel Association.
“The department also evaluates in terms of the duration of stay of tourists in the state, as well as how much they spent during their stay in Terengganu, ” he added.
Huzairil said among the promotional activities carried out were the ‘familiarisation trip’ programme, where bloggers, YouTubers, social media influencers and ‘Instafamous’, as well as local social media activists were invited to go for holidays and promote them in their respective social media.
“This kind of promotion is actually more effective and seen as relevant, as well as in line with the new trend.
“It also cost less, ” he said, adding that the department also invited photography enthusiasts to capture the beauty, uniqueness and specialty found in Terengganu.
The department, he said, also held discussions with hotel operators, tourism product owners, local community and related agencies to further promote their products and businesses. — Bernama
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