MPSJ’s social innovation effort takes up ‘river’ theme


Participants of the MPSJ Generasi Bestari programme at The Summit USJ.

“RIVER” was the theme for Subang Jaya Municipal Council’s (MPSJ) Generasi Bestari programme (Smart Gen) this year.

In its fourth year, the council’s social innovation effort, which began in 2017, is towards realising the 2020-2025 MPSJ Strategic Plan.

MPSJ deputy president Mohd Zulkarnain Che Ali said this after launching the MPSJ Smart Gen Convention 2020 at The Summit USJ.

“One of the modules is to improve the conditions of riverbanks.

“A problem we face is the increased amount of rubbish despite our recycling efforts, ” he said.

The two-day convention was organised by MPSJ with the support of the Petaling Perdana District Education Office.

It was attended by 2,181 teachers and students from 39 primary schools and 18 secondary schools.

The objective of the Smart Gen programme is to shape citizens who care for the environment, cleanliness and sustainable development.

Students will be groomed to be agents of change in the community.

The programme for 2020 includes three modules – environment, cleanliness, and love for the municipality – and 11 activities, namely protecting rivers, combating dengue, improving cleanliness of school canteens, leading a low carbon lifestyle, and community gardening in schools.

Seven synergy partners that have agreed to collaborate with MPSJ are The Summit USJ, IOI Properties Group Berhad, Tetra Pak Malaysia Sdn Bhd, Subang Parade (Hektar Property Services Sdn Bhd), Fraser and Neave Holdings Berhad, Sunway Education Group and Sunway Integrated Properties Sdn Bhd.

— By OH ING YEEN

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