New range of chronographs for women launched


Famous ambassador: Hong Kong artiste Sammi Cheng in a photoshoot for Seiko Criteria watches for women. Cheng is the ambassador for the range.

THE NEW Seiko Criteria series of chronographs for women, endorsed by top Asian showbiz talent Sammi Cheng, promises to set new benchmark for feminine yet functional timepieces.

The design is playful with subtle elegance and brilliance -- characteristics fully embodied by Cheng whose versatility, like that of all modern women, demands accessories that complement their feminine charm, talent and capabilities.

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