Out to achieve shuttlecock supremacy

Take your pick: Protech’s boutique at the TM Sports Centre in Klang. The brand now offers a wide range of badminton products.

Ronnie Chong grew up playing badminton but gave little thought to running a business that rides on Malaysia’s most popular sport.

In fact, Chong, the managing director of Absolute Protech Sports (M) Sdn Bhd, was in a completely different line of work prior to founding Absolute Protech. He was working in sales for a copier machine company.