Munchy's launches sweet creamy croissants


The launch of 7Days Croissant by Munchy

CROISSANTS are usually savoury but Muchico Bakery is now putting a twist to the norm by introducing its new sweet cream-based 7Days Croissant by Munchy’s.

Affordably priced at RM1.30, the croissants are a combination of soft-layered dough made with a special recipe and rich creamy filling in one of three flavours - chocolate, vanilla or caramel. 

Muchico Bakery is a joint venture between leading home-grown biscuit manufacturer Munchy’s and Greece-based bakery, Chipita.

Speaking at the launch event, Munchy’s Group chief executive officer C.K. Tan said the 7Days Croissant by Munchy’s is made to offer great-tasting yet convenient bakery snacks to fulfil the demanding and active lifestyles of Malaysians.

“Living in the fast pace world of today’s lifestyle, Malaysians tend to skip or even forget meals while on the move.

“Munchy’s has always been in a position to offer ready-to-go food, and our mission is to provide fun, ‘yummilicious’ and affordable products for every family globally, especially our own country.

“The new product allow consumers to enjoy a convenient and affordable bakery snack that tastes like fresh-baked croissant anywhere and anytime,” he said.
 
Tan said the collaboration with Chipita was a timely and strategic business move with over RM50mil invested into making 7Days Croissant by Munchy’s available in Malaysia.

“We did customer surveys before developing this new product, and 7Days Croissant by Munchy’s will be supported with very strong promotional initiatives.

“With the collaboration with Chipita, Munchy’s is the only brand at the time being to offer pre-packed croissants in Malaysia, and it presents a great opportunity for us to champion this segment and elevate our brand positioning as the leading homegrown biscuit manufacturer.

“We look forward to many years of partnership with Chipita to introduce more innovative products to cater to the demands of our local market, in an effort to strengthen our company’s leading position in the market,” he added.

The new 7Days Croissant by Munchy’s is now available in Peninsular Malaysia and will soon make its way to East Malaysia.

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