THE availability of The Star in digital form has been impactful for its subscribers.
For one hotel in Sabah, for example, its shift from the physical newspaper to The Star’s ePaper subscription is not only making it convenient for its guests to access the daily, but also has the added advantage of being more environmentally friendly.
At Shangri-La’s Tanjung Aru Resort and Spa in Kota Kinabalu, The Star ePaper has been available to guests since 2014.
Resort general manager Gavin Weightman said the hotel guests could access The Star newspaper at their own convenience and it was easy to use, with both iOS and Android device compatibility.
“It is a convenient way for our guests to read the latest news and keep themselves abreast of events in the world.
“They can access it on their smartphones, tablets or laptops,” he said.
In addition, he said the shift to providing the digital version of the newspaper helped the resort to reduce its carbon footprint.
“We are always striving to find new ways to help the environment and reduce our carbon footprint, and the ePaper is one of the many sustainable ways for the resort to serve our guests,” he added.
The popularity of The Star ePaper over at Hyatt Regency Kota Kinabalu has led the hotel to replace physical copies of newspapers in its public areas such as the lounge and restaurants with the digital English national daily.
According to public relations assistant manager Ervina Masduki, the hotel logs an average of 80 to 150 downloads of The Star ePaper by hotel guests.
She said that a lot of travellers from peninsular Malaysia, particularly those travelling for business reasons, made good use of the free access to download The Star ePaper.
“The Star has always been the leading English newspaper in Malaysia because of its content covering all areas in the country. And business travellers in Kota Kinabalu find it a good read.
“We provide free access to our in-house guests and walk-in guests in our food-and-beverage outlets,” she said, adding that the app was very user-friendly and convenient.
The Star ePaper is also accessible at public places such as the Sarawak State Library and Universiti Malaysia Sabah, and will be soon available at Plaza Premium Lounges in the Kuching and Kota Kinabalu international airports.
Those who plan on taking part in the Kuching Marathon on Aug 13 stand a chance to get free six-month access to The Star ePaper, limited to the first 1,000 people who sign up for the run.