Innovative products for everyday use

(From left) Chan Lock, Turkish ambassador to Malaysia Basak Turkoglu and Beko Asia Pacific marketing and product management director Pornchai Trakultechadej introducing some of Bekos products. — Photos: SIA HONG KIAU/The Star

BEKO may be a Turkish brand, but the leading freestanding home appliance brand has long made a name for itself in Europe.

Now it aims to be the “Official Partner of the Everyday” to Malaysian consumers.