FOLLOWING the launch of Electric Boulevard last December, TREC, Kuala Lumpur’s first purpose-built F&B and entertainment hotspot, kicks off one of its biggest campaigns of the year, as the 2.8ha enclave anticipates the coming of Phase 2 with new F&B openings from May.
The RM1.5mil, three-month campaign aims to provide locals and tourists with a multifarious series of offerings. More than just clubbing, the programme includes food and drink, new events and gigs as well as shows at affordable prices.
TREC is expected to see a 25% spike in weekly visitors, from a current 15,000, from March to May, with the launch of its campaign the first of its kind for an F&B precinct in Kuala Lumpur.
The campaign raises the curtain with the media launch ofrestaurant-lounge-club Supperclub at Electric Boulevard this Tuesday, and the return of TREC’s signature programme, A Sunday Affair, on March 27.
This time, one of the city’s only music-centric flea markets, curated by artistes Blink and Xu, will celebrate an eclectic lineup of Malaysian indie musicians on one stage. This second edition is expected to draw more than 2,000 visitors to TREC.
To whet your appetite fro what is to come, TREC is organising a series of programmes in The Quad — an outdoor event space located between Zouk KL and Electric Boulevard. Besides A Sunday Affair, a new arts-meet-music Sunday flea market, ThisCover Weekend, will take centrestage on April 10, where musicians perform their renditions of original hits.
The event is a collaboration between TREC and music collective Indiego & Co, who are ThisCover Weekend’s curators.
The Quad will also be transformed into a lively Beer Garden with fringe activities and live performances, from Mondays to Fridays next month. Details on The Quad, ThisCover Weekend and BeerGarden will be announced soon.
A new five-storey carpark with 500 bays will be completed soon. The route to this carpark is via Jalan Kampung Pandan and this third ingress aims to ease traffic in the area.
With the recent opening of luxury automotive Mercedes-Benz Cycle & Carriage Bintang TREC Autohaus showroom, which now lights up the perimeter of the bustling Jalan Tun Razak at TREC, comes the opening of the upscale restaurant-lounge Supperclub that transforms into a dance club as the night grows.
From May, another two F&B brands, The Social and Hugos by Modestos, are targeted to open in Electric Boulevard, bringing the number of venues to nearly 20 in TREC — just before the estate welcomes more F&B brands in Phase 2.
TREC managing director Cher Ng, who is one of its two founders as well, said, “This is an exciting time for TREC, as we launch the campaign to lead up to Phase 2. The Hive, which is part of Phase 2, will see some unique dining/F&B concepts that will complement the current brands in Electric Boulevard, offering visitors a greater choice and experience.”
Ng added that TREC’s campaign emphasises the objectives in its creation three years ago — as Malaysia’s largest and only purpose-built F&B and lifestyle district.
“With its scale comes TREC’s promise of diversity in content, offerings and amenities to match-up to that of a world-class destination for visitors,” he said.
TREC is endorsed under the NKEA EPP 8 Programme and the estate is part of the KL Master Tourism Plan 2015 – 2025.
TREC co-founder Datuk Douglas Cheng added, “TREC has put an authoritative stamp as the premier lifestyle destination to wine and dine since the opening of Electric Boulevard. We’re committed to further raising the bar at TREC with Phase 2.”
The coming of Phase 2 will be led by The Hive, a stylish two-block cluster of double-storey semi-detached spaces each with dual views at the front and back. Adding the glitz to The Hive is the three-storey Le Noir — a brand from Singapore that will house a live music/acoustic area, DJ lounge and rooftop bar, with a cocktail list and light bites menu.
The Cloak & Dagger will feature a British-themed lounge with an al fresco area, a nightclub and a rooftop bar. Byblos Cafe & Lounge’s delectable menu highlights Mediterranean/Lebanese cuisines.
Other new brands include another well-known bar-lounge from Singapore, and an established eatery from Hong Kong.
Concept entertainment will be at its best during this launch period, and the major highlight will be a nationwide hunt for Malaysia’s best unsigned bands of today, from April 3 to May 29, every Sunday. Rock The House, organised by LiveHouse KL — home and platform for local talent — and presented by its musical director, Russell Curtis, will see 20 bands competing for a RM10,000 cash prize, an opportunity to record a single with a reputable producer and perform at a major event. The top two bands from each round will also receive an instant cash prize each week. Email RockTheHouse@LiveHouse.my for information.