Monkey images dominate the scene


Leo Burnett Group Malaysia’s greeting book that doubles as a greeting card as well as an ang pow packet this year.

QUIRKY monkeys in kung fu poses, cherry blossoms, plum flowers, bamboo and the ubiquitous Chinese prosperity character dominate the greeting cards and e-cards of businesses this Chinese New Year.

Understandably, as 2016 is the Year of the Fire Monkey, it is not surprising to find some companies have used the monkey images for their greeting card.

The Star Media Group (previously known as Star Publications (M) Bhd) sought inspiration from the Three Wise Monkeys; Mizaru, covering his eyes, Kikazaru, covering his ears, and Iwazaru, covering his mouth – which is supposed to mean “see no evil, hear no evil and speak no evil”.

Taking a cue from its moderation campaign, The Star used the Japanese wise monkeys to inspire respect, kindness and above all, tolerance in their 2016 e-cards.

The e-cards feature a cute purple monkey with the words “see with clarity”, a green monkey with the words “hear with an open mind” and a red monkey saying “speak with kindness”.

Leo Burnett Group Malaysia decided to come up with a greeting book that doubles as a greeting card as well as an ang pow packet this festive season.

The Star’s e-greeting combines the Three Wise Monkeys and a message of moderation.

To usher in the year of the monkey, the creative agency took inspiration from the fiery monkey, featuring eight monkeys in a kung fu stance. The message is to embrace challenges with fearless endeavour.

It wanted a greeting book to inspire people to learn and draw from their own strengths to overcome these challenges.

They drew inspiration from a kung fu stance book and the energetic, vibrant monkey to show that with every skill that you acquire, you become better in facing obstacles. The ang pow is perforated and can be given away, with positive quotes emblazoned on it and also serving as a notebook to pen down your year-long strategies.

The Transport Ministry also adopted the auspicious red monkey for its Chinese New Year card with a message to those celebrating to have a safe reunion dinner and travel safely back to their home town.

The omnipresent monkey and sweet pink cherry blossoms are also used by Aeon Co. (M) Bhd for two of their e-cards this year.

The first e-card is in baby pink with cherry blossoms adorning its front cover, while the other sports the auspicious red.

Staying with the pink theme is Xenri Japanese Cuisine Restaurant’s traditional greeting card.

This year, the company has utilised the ever popular Chinese prosperity symbols with wishes of wealth and harmony adorned with pretty pink plum flowers.

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Metro , Central Region , Greeting cards

   

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