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Guinness marks 50th anniversary of brewing in Malaysia


THEY say good things come to those who wait. That is certainly true for Guinness, Malaysia’s favourite black beer.

First arriving on our shores in 1893, the black brew proved to be an immediate hit. So much so that when the time came for Guinness to expand its brewing operations outside of its native Ireland, Malaysia was an obvious choice.

And so from 1965, Malaysians no longer had to wait for the next shipment of Guinness to arrive via steamer from Dublin – instead, they had only to wait for it to make its way from the Sungei Way brewery, just outside of Kuala Lumpur.

Using the same time-honoured recipe and high-quality ingredients as the original Dublin brew, the Guinness made in Malaysia was no pretender to the name – every last drop was as good as the stout which came straight from the Gate.

In fact, Malaysian Guinness is so good that it won the coveted “Guinness League of Excellence” award – recognition as the best brew in the world outside of Dublin – for five consecutive years.

No other country but Malaysia can boast of this honour.

This year marks 50 years since the first Malaysian-made Guinness left the brewery. To celebrate this milestone, Guinness has unveiled three collectible limited-edition designs for its bottles and cans.

Available now while stocks last, each of the three designs represents a different era of the story of Guinness in Malaysia; from the depths of history right up till modern day.

Dark, brooding and mysterious, the primordial jungle is alive with vibrant colour. Drawing on a rich history of life lived in tune with nature, the first Malaysia-exclusive limited-edition design reflects the raw visceral power of the land which birthed us. Tribal-inspired patterns swirl up from the darkness to meet tendrils of vivid light, the elements entwining to create a perfect synergy of primal energy and power.

The forging of identities; a nation finding its place in the world and coming into its stride. An era of growing self-confidence and an undeniable “old school cool” is reflected in the second Malaysia-exclusive limited-edition design. Emerging into focus is the classic GUINNESS® oval label, adorned with vintage motifs in rich tones. Overlaid and intertwined, the coming together of these elements is emblematic of a time of convergence – diverse identities joining forces to create a singular vision of self: unified, independent and with a bold belief in its ability to handle whatever lies ahead.

Fast-paced, multi-faceted and hyper-connected; the relentless drive towards success. Taking inspiration from the nightlife of a bustling metropolis, the third Malaysia-exclusive limited-edition design represents a nation self-assured and self-reliant. Neon lights and bursts of colour illuminate the darkness, shining as brightly as the indefatigable spirit of our country, while high-rise buildings and marvels of modern engineering bathe in the diffused glow of dusk. The iconic GUINNESS® harp stands proud in the centre, binding disparate elements together into a cohesive reflection of a modern, forward-thinking people, ready for anything life can throw at them.

All bottles and cans of GUINNESS® Foreign Extra Stout sold in Malaysia between now and November will feature one of the collectable limited-edition designs. Available while stocks last.

For more information on GUINNESS® and to learn more about its history in Malaysia, visit the GUINNESS® Facebook page at https://www.facebook.com/guinnessmalaysia, or search for the hashtag #GUINNESSMY50.


   

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