ENGTEX Properties Sdn Bhd hosted an appreciation party for about 800 guests to celebrate its newly completed mixed commercial project, Emerald Avenue.
While guests wined and dined and were entertained with musical performances, the signing ceremony of tenants such as Jaya Grocer and Vibe Fitness also took place at the party.
There was also a lucky draw for those who were present.
“This function is held to thank our business partners, buyers, contractors and designers, all of whom have helped to make Emerald Avenue happen,” said Engtex Properties marketing general manager Jessica Ng.
The integrated development, located in Prima Selayang, Batu Caves, comprises the E Mall, E Retail, E Suite, E Duplex and a four-star international hotel.
E Retail has 120 units of three-storey shoplots while E Suite and E Duplex have 188 units and 71 units respectively, with most of the units fully sold.
The mall, with 22,296sq m of retail space, has an almost complete occupancy rate, while the hotel will be run by Mercure Hotel of the Accor Group.
“We have had presence in Selayang for over four years now since our first project, Tiara Residences, and we have yet to see a concept like this being introduced here.
“We know there is a demand and need for higher-end products in this area, which has a population of about 600,000,” explained Ng.
She said people today appreciated a better lifestyle, environment and security, and these were the factors taken into account for the concept of Emerald Avenue.
Ng said they envisioned the location to be right for the project when they saw it in 2008.
“The development is the company’s endeavour to offer something different from what Selayang already has.
“It is the area’s new heartbeat for a modern lifestyle and a unique commercial zone built for the community,” she stated.
Emerald Avenue will officially open its doors by end of the year.