AFTER 20 years in operation, Kumpulan Bina Darulaman Berhad (BDB) Group has adopted a new identity and corporate logo as part of efforts to transform the group and expand out of Kedah.
As part of the rebranding exercise, BDB subsidiaries have also taken on new identities with Kedah Sato Sdn Bhd now known as BDB Synergy; Darulaman Realty Sdn Bhd changed to BDB Land; Darulaman Golf & Resort Bhd to BDB Darulaman Golf & Resort Bhd; BDB Hotels Sdn Bhd to BDB Hotels; and Bina & Kuari (K) Sdn Bhd to BDB Infra.
Managing director Datuk Izham Yusoff said adjustments in the group’s identity, culture and aspirations were needed to cope with current business trends.
“We have to act to meet customer expectations, business challenges as well as the increasingly competitive property and construction sector.
“Rebranding is the main pillar of transformation. Our new identity will reflect vigour and bolder aspirations.
“This initiative is not only aimed at strengthening BDB in Kedah but also to widen our operations outside Kedah,” he said.
“We will continue with our commitment to practise good values and transparency in whatever activity BDB takes on.”
BDB, a Kedah government-linked company, he said, had a good track record in the state’s development by participating in key infrastructure projects such as the Langkawi International Airport, Sultan Abdul Halim Airport and the Trans Eastern Kedah Interland Highway.
“We have also built 5,734 houses in Bandar Darulaman, Jitra and Darulaman Utama, Kuala Ketil,” he said during the group’s 20th anniversary dinner at Dewan Wawasan in Jitra, Kedah, on Monday.
Among the 700 guests comprising mostly BDB group’s management and staff members were Mentri Besar Datuk Seri Mukhriz Mahathir and his wife Toh Puan Norzieta Zakaria.
In his address, Izham urged BDB Group employees to pro-actively take advantage of potential business opportunities.
“I am all for constructive initiatives by employees to enhance our operations and services.
“We have an excellent performance record and this proves that if all of us have the fighting spirit to excel, things which are difficult and impossible will turn into something which all of us can be proud of at the end of the day,” Izham said.
In conjunction with its 20th anniversary celebrations, BDB would carry out community projects such as contributing reading materials for libraries and providing voluntary tuition services in rural areas, he said.
“We will also assist the Kedah government in investment, social economy and the development of Kolej University Insaniah,” he added.
Mukhriz in his speech said BDB Group registered a turnover of RM328.9mil for 2014, a 17% improvement compared with RM281mil in 2013.
He said: “The group’s net profit jumped 14% from RM21.1mil in 2013 to RM24.2mil in 2014.
“Also, the Kedah state executive council has approved the new salary scheme for BDB employees. BDB will also be giving out four-month bonuses to qualified emplo-yees.”