Unilevers Thai subsidiary Citra withdraws TV ad for Pearly White cream after critics say it equates lighter skin with intelligence.
The “Citra search for clear, soft and glowing skin” asked female students to submit photographs of themselves in their university uniform along with a bottle of Citra Pearly White UV body lotion, for a reward of 100,000 baht (RM10,000). Citra is a Thai subsidiary of Unilever.
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