SOME of the biggest challenges faced by fashion designers include getting exposure for their products and marketing them. Thankfully in the Malaysian fashion scene, there are many avenues to getting one’s brand out there.
Recently, Malaysian International Fashion Alliance (Mifa) and Maxis Berhad opened The Twelve, a fashion concept store at Fahrenheit 88 in Kuala Lumpur. The store is a physical extension of Maxis’ fashion portal (www.fashionista.my), which was launched last November.
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