Caviar saviour


  • Lifestyle
  • Saturday, 16 Jul 2005

In Greek mythology, Paion, doctor of the gods, used to gather plants and herbs in the forest to make elixirs. On one of his excursions, he discovered the peonia, a flower filled with pure essential extracts so powerful it was able to improve the skin of every goddess. It is in tribute to this flower that Pevonia Botanica was so called.  

Philippe Hennessy, the founder of Pevonia and some of its products (below).

The name may not ring many bells here, a fact that Pevonia and its Malaysian distributor Lifestyles Health and Fitness Sdn Bhd are hoping to rectify. But over in the US, Europe and Australia, Pevonia is one of the leading spa brands.  

“We use all-natural products, like extract of plants and fruit,” said Philippe Hennessy, the founder of Pevonia, in a recent interview. “We also conduct a lot of research and development into our products, and use a high concentration of the finest natural ingredients, which cost a lot, but will give us the results that we want.” 

Pevonia’s products contain such ingredients as rose and ylang ylang essential oils, lactic acid, lemon, chamomile and marine collagen, all of them natural.  

The latest to come from their skincare stables is the Pevonia Myoxy-Caviar, a professional spa treatment containing pure caviar from the Caspian Sea for exceptional anti-aging benefits.  

The secret lies in the high concentration of caviar extract with sea proteins, plus lavish pearl extract and age-defying EscutoxTM, which rejuvenates and re-hydrates the skin, making it look and feel smoother and more radiant.  

The breakthrough in this range lies in the technique used in preserving the active ingredients of the sturgeon eggs. 

The diligence and ingenuity in the formulation of Pevonia’s products are attributed to Hennessy’s wife, Sylvie, a biologist and chemist who is in charge of research and development. “She is the best biologist in the world,” said Hennessy with obvious pride. 

“We don’t just come up with a product. First, we identify skin type and the problem to address, then we find a solution for the problem,” said Hennessy. “Sometimes we’ll identify new ingredients or techniques.” 

In the course of R&D, Pevonia has come up with an extensive range of products for face and body. For skincare alone, there are products to address every type of skin problem and condition -- from the usual treatments for dry and oily skin to one that is acne prone, to an oxygenating and power repair range for specific problems. There is also a sun, men’s and eye range, as well as lightening products. 

The high concentration of ingredients and the complexity of the ingredients mean that Pevonia products are made especially for professional use. Hennessy stressed that their products need professionals who understand their clients’ skin type and condition and are able to give proper guidance, hence their use only in the spa. 

“The key is in having professional and educated people who understand and can make good recommendations,” said Hennessy. However, Pevonia has also made available home-care products so that clients can continue their treatments at home.  

When the Hennessys created Pevonia in 1992, the spa industry was still very much in its infancy. 

“When we came in, the spa world didn’t even exist,” said Hennessy. But within a relatively short span of time, the spa industry picked up pace, and is now considered an indispensible part of any hotel or resort worth its salt.  

“We saw the future here. In the States, salons are making way for day spas,” said Hennessy. “The spa is like a temple, a pleasant way to introduce well-being to customers.” 

Mindful that the health of the spa industry is directly related to his business, Hennessy takes an active interest in it. Recently, he attended the ISPA 2005 in Singapore, a regional spa conference. “We are not here just to sell products, but to encourage customers to go to the spa,” he pointed out. W 

Pevonia Botanica products are used in Lifestyle spas. For enquiries, call (03) 2282 1485.

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