Global tourism is on the up and up this year

Photo: Pixabay

Next month, Melbourne in the Australian state of Victoria will play host to the Australian Tourism Exchange (ATE24). It is said to be the biggest tourism event to be held in the country since the pandemic ended.

For those of us in the industry, the ATE24 – held from May 19 to 23 at the Melbourne Convention and Exhibition Centre – is also one of the largest business-to-business or B2B events in the world. It is hoped that the event will bring lots of benefits to Australia’s inbound tourism market, as well as act as a platform for the country to show off its tourism products to the world.