Billund is the town that Lego built. The Danish toy company, which celebrates its 90th anniversary this year, was founded in this little town by a humble carpenter called Ole Kirk Christiansen, who started out making wooden toys in 1932 (on Aug 10, 1932 to be exact, according to Google) under the name “Lego”, an abbreviation of the Danish phrase “leg godt”, meaning “play well”.
Take a stroll around this little town in Denmark, and you’ll see the influence of the iconic toy company all over the place, from the first ever Legoland in the world, to Lego-themed hotels, and a Lego Campus. Even one of the few non-Lego attractions here has ties to the group – the Teddy Bear Art Museum at the centre of the town, housed in the former home of Edith and Godtfred Kirk Christiansen, who were also members of the Lego’s founding family.
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